Grupo Planeta
Quimera, the social CRM that made them all happy readers.
A Planet that already could read
Editorial Planeta is capable now of obtaining quantitative information out from its followers, and label them according to its business categories.
Readers to their readings
Readers receive personalized contents, in order to their likes, through the same social network.
Really readable results
The personalisation of the customers contents generates that communications CTR is over 20%.
